BlueBlue YanYan
A dumpling shop located in Amsterdam

YanYan Brand Design combines comfort and adventure, reflecting its Caregiver and Explorer archetypes. The visual identity features a blue color palette, evoking trust, warmth, and curiosity, complemented by wood accents and warm lighting for an inviting atmosphere. Playful elements, such as a dumpling-loving blue cat and swallow motif, add a sense of fun and exploration. The packaging emphasizes sustainability, using eco-friendly materials, simple prints, and stickers. YanYan’s brand design is modern, minimal, and interactive, creating a memorable and immersive dumpling experience.