BlueBlue
Asia Food Shop
DESIGNER
Ruixin J. Zhang
ROLES
Non-comercial Designer
Ruixin J. Zhang
Non-comercial Designer
Hotpot & Tasting Events Join us for cozy, flavorful sessions featuring our signature broths, noodles, veggies, and sauces — served in an intimate, social setting. Tea Ceremonies & Tastings Experience traditional and modern teas through curated tastings, paired with matching desserts and peaceful rituals. Cultural Workshops From calligraphy and painting to music and storytelling, our workshops connect you with the soul of Asian traditions in a hands-on way. Pop-Up Events & Festivals Lively events filled with food, art, and interactive moments — perfect for discovering, sharing, and celebrating Asian culture together. Founding Member Perks & Community Activities Exclusive invites, product previews, discounts, and a chance to shape our growing Blue Blue community. Every activity is designed to spark connection — with food, culture, and each other.
A cheerful, dumpling-loving blue cat with playful charm and a happy grin! Its rounded features bring warmth and fun, making it the perfect mascot for a joyful, food-loving brand.
Our branding will embody the modern Asian aesthetic, characterised by a distinct "Asia Blue" theme.
A mischievous blue cat gazes up at a fish and delicious food, eyes full of curiosity and playfulness. With a cheeky grin and eager expression, it’s ready for a tasty adventure!
The Menu Card uses shiny blue for the in-shop tasting menu, reflecting a lively and premium dining experience, while dark blue represents the home cook menu, evoking warmth and convenience for frozen dumpling packs. Both feature clean, modern design for a seamless experience.
Our branding will embody the modern Asian aesthetic, characterised by a distinct "Asia Blue" theme that emphasises both the quality of our food and the speed of our preparation process. Unlike traditional Asian shops, we will feature stylish packaging that reflects our commitment to a healthy lifestyle and quality ingredients.
This is the gift package design.
The Gift Card features a playful blue cat eyeing a fish: Fun, whimsical, and perfect for sharing dumpling joy.
Friendly, modern, and culturally playful — perfect for attracting curious food lovers and adding a touch of fun to the home cooking experience.
These posters reflect a dual brand identity — one fun and culturally expressive, the other focused on culinary craftsmanship. Together, they tell a story of heritage, flavor, and personality, encouraging both curiosity and taste-driven engagement.
Blue Blue thrives at the intersection of flavor, culture, convenience, and community. It’s more than a food brand—it’s a cultural connector that enriches lives, strengthens connections, and makes exploration at home genuinely delightful.