Baidu Search
User Experience Design





DESIGNER

Ruixin J. Zhang


Roles

Lead Interaction Designer

INTRODUCTION

Baidu Search works as the main search engine in China. With emerging new technology, Baidu aims to offer a consistent search experience on multiple devices and platforms. The current projects focus on offering search experience on two new types of IT platforms - smartwatch and home smart intelligent agent.

THE CHALLENGE

Multiple devices, big and small. Manage muliple types of current search results and make consistent information layout and design.

THE OUTCOME

2 projects utilizing core serach functions on two new platforms - smart watch & intelligent robot

DESIGN THINKING

Search Trends Analysis

DuWear Search UX

DuWear is a project that focuses on offering a Baidu search experience for smartwatch users. The main challenge is to provide sufficient information on the small screens.

Voice Search

Speak to the watch by saying “Xiaodu, xiaodu”

People Result Card

Profile image, name and 1 line of basic information.

Music Result & Player

Search for music and play them automatically.

Weather Result Card

Location, time, temperature, wind, air quaility, etc.

Social interactions with family and friends

Send a heart-beat emoji, a reminder of drinking water, or a bit walking.

Search for Android Watch

Offer all types of results such as weather, basic knowledge, transportation, or people.

Search results card information grid

To adpat to multiple types of Android devices, the information grid system was introducted to design & development.

DuRobot Search UX

DuRobot is intended to build up a personal robot that is not only fictional and helpful but also interactive and emotional. The robots will act as personal assistants to help people search for information, video chatting, play music, and storytelling. Besides, the robot works like a human to chat with people. We leverage multiple technologies including natural language processing (NLP); speech, machine learning, and digital media computing to create an experience that people can talk with this robot-like a real person.

Home intelligent agent App controler

The robot can be controlled via a phone application

App Menu

Accounts management and settings

Music, video call, camera, story-telling, and more

Via phone App, user can control the robot to conduct several related actions.

DISCUSSIONS

value & impact

Those two projects are early explorations of the two platforms in Baidu. We did several successful releases in 2015. Later we build up Wear Department to focus on Baidu Search for the smartwatch. The DuRobot project later becomes the current popular DuOS system in China.